- What happens in the advert?
- The form of the advert
- The style of the advert
- What shot types and camera movements it uses?
- What type of sound/music it uses?
- What makes it memorable?
- How it makes the product appealing
- Why it is suitable for the audience it is targeting
- Is there anything in the advert that doesn't seem appropriate?
The product we are advertising is: Haribos
In this advert for haribos the adults are speaking like children and acing childish. Describing the sweets as little toys and things. The form of this advert would be surrealism because it is unrealistic that these adults wouod be talking and acting like children the way they are in this video. The style of the advert is humour because it involves a lot of comedy aspects. Nothing about the advert is projected in a serious manner. What makes this a memorable advert is the unique theme that has been used, it is very original in the way thta there are no other adverts that use the same principles.
This advert involves a little girl dressed as a scientist doing a case study to see who can resist eating a haribo when it is left in front of them. All of the test subjects fail to do so and she says "this is proof that haribos are irresistible. The dad in the background then goes to steal a haribo and the girl says "greedy chops". The form of the advert is documentary because it uses facts. The style of the advert is comedy due to the funny nature of the video, it includes a lot of jokes. It uses a close up shots because it shows us the heart sweet. The mid shot is of the kids and the dad at the beginning and of all the singular interviews. The girl with the glasses and the scientist robes. It makes the product appealing because it makes you wanna try them as they're described as 'too good'. It is suitable for the audience it is targeting because it is very childish and sweet adverts mainly aim to attract children audiences or younger people. There isn't really anything inappropriate in the advert due to all being portrayed in a childish nature and the main audience is aimed to be young kids/teenagers then everything seems relevant.
In this advert it starts off with a young boy interrogating a man about eating all the fried egg sweets. He tells him to sign a confession that he did but the man scrunches the paper up and pretends to sneeze it out. The boy then says "tried to be nice, mum bring in detective mills". A small girl comes in and then says "sign the confession, look into my eyes". The man then says "alright ill sign the confession, i ate all the fried eggs". The form of the advert is anti-realist narrative because its something that wouldn't happen in real life. The style of the advert is surrealism because a kid wouldn't interrogate an adult in real life over some haribos and it is also humour because its rather funny when detective mills comes in and starts breaking down the man to confess. Some of the camera shots used in this are mainly mid shots and long shots of the whole room to get a full perspective of whats going on. No music is used apart from the haribo theme song at the end. What makes the advert memorable is the humour and distinctive theme of the entire advert. The way the haribos are portrayed in the advert is what makes them appealing. They swap the kids with the adults because it is aimed at children and adults, they're trying to insinuate that haribos are sweets for both the elderly and the young. Nothing really seems inappropriate.
In this advert the boy is walking a long with his parents and he says a pretty girl walking with her mates. They make eye contact as the girl puts a haribo tangfastic in her mouth and she starts pulling all these funny faces. The boy then says she's tangfastic but corrects himself by saying to his parents does anybody want a haribo tangfastic. He then eats one and also makes all the funny faces too. The form of the advert is anti realist narrative because the sweets do not make your face go all retarded. The style of the advert is humour because they make funny faces when eating the sweets. There are quite a few close up shots of the faces when they eat the sweets. It also includes some mid shots when all the family are standing together. There is no music used in this advert apart from the haribo theme song at the end. What makes this advert memorable is the funny faces that you see them pull when they eat a sweet, you would ask people "have you seen the new haribo advert with the funny faces in it?" The usage of humour in this advertisement is what makes it appealing because it makes you want to try it. Haribo usually swap te adults with the children to make it seem like adults are kids and they are aimed at people of all ages, but this one mainly uses kids. So maybe its aimed to more the younger side but i dont know for sure. There isnt really anything in the advert that seems inappropriate, everything relates to what they are trying to advertise.
In this advert it starts with a little girl speaking on the phone, meanwhile her mum is calling for help because she is being teased. The girl then says she has to go over the phone because 'theyre getting out of hand again'. She then walks in to her mum and dad fighting over a bag of haribos so she shouts at them and tells them off, saying theyre both not allowed sweets for a week like she is the parent. Then it finally ends with the mum saying stupid to the dad and then the dad poking his tongue out. The form of the advert is anti realist narrative like most of the other haribo adverts. The style of the advert would be humour and surrealism because of the comedic nature. In normal life the girl would not be telling off the adults for fighting over the sweets it would be the other way round which is what makes it unrealistic and this makes the advert funny to watch. The camera shots mainly include mid shots which is of the girl on the phone at the beginning, the man and woman fighting over the haribos, and then of them sitting on the sofa at the end. Once again like all other haribo adverts no proper music or sound is used apart from the haribo theme tune at the end which is what also makes it memorable. Other things that make this advert memorable would be the funny ending with the dad poking his tounge out at the mum. What makes the advert appealing is how the haribos are that good it makes even adults fight over them which is what we interpret. Once again like classic haribo advertising the audience is aimed to be both adults and children because they have swapped the kids with adults to appeal to both. Everything seems appropriate to fit in with the theme of it, nothing seems to be out of place.
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