Evaluation

In the real media world we know time equals money, therefore it is crucial that the most effecient ways of planning are used in order to make sure everything is properly prepared. The product we are trying to sell are "Haribo". Our target audience we were aiming for is children and adults, people of all ages.

Final Assignment AS3 Task3

Task 3 Target Audience Right Up

My first question on the survey was a basic opener, "Do you like Haribos?"
I used this question to see how many people actually like jelly sweets and who does not. I got 100% feedback from this question so everyone who took the questionnaire agreed they liked haribos. We can conclude from these results that haribos are very popular and a lot of people like them.













For this question I simply asked How often do you eat haribos? This was to get information about how much people at haribos whether its everyday, weekly, monthly or never. The majority of people must eat them on a weekly basis because like my previous question i got 100% feedback for the same answer. This shows us that haribos are consumed on a common basis and enjoyed by loads of people.

























On this question I asked "What is your favourite Haribo packet?" The possible answers that could've been given were Normal Starmix, Tangfastic, Supermix, Strawbs, Golden Bears and Other. The majority of people liked these three the most Normal Starmix, Tangfastic and Golden Bars. We can interpret from these results that these are the most popular ones that people enjoy and the others are not as popular.




















This question involved me asking what was peoples favourite Haribos. I gave people the chance to write their own answers. I got 6 responses and these include, the cherries, the cherries, cola bottles, gummy bear, the little jelly men and the fizzy crocs. As we can see the most common one that are peoples favourite are the cherries.




















When would you eat haribos? was the question i asked here. I also gave people the opportunity to answer this one themselves I got 6 responses which included "whenever im in the mood" twice, when im working, when sitting down, whenever I please and in lessons. From these results we can conclude that people prefer to eat Haribo's whenever theyre in the mood.






















In this queston I asked "how much do you spend on Haribos a month?" I got 6 responses which included 5 pounds was mentioned for half of them, 7 pounds was said twice and 6 pounds was only wrote once. From my results I could analyse that most people send around 5 pounds on average on Haribos. However overall the majority of people tend to spend betyween 5 pounds and 10 pounds a month on Haribos.



















"Whats you favourite Haribo advert?" I recieved back 5 answers and these results were the airport (x4) and when in the cinema and they speak like children. We can clearly see the airport fight wom the majority of the votes and we think this is because its very funny. Comedy catches peoples eye and makes the advert more memorable because they remember it making them laugh. Haribo use the role of swapping the kids and adults in their adverts to make the adults seem like the kids. Its an extremely effective way of making people remember the advert because it makes them laugh.









"What your favourite type of comedy?" I gave people the option to pick which ones they prefered out of black comedy, slapstick, cringe comedy, spoof, sitcom, surreal comedy and i dont like comedy. I got six answers and i got 100% feedback on the same one again which was black comedy. This is probably because in black comedy they use more serious subjects but turn them into jokes such as murder, illness and mortality, racism etc. So this is usually more funnier between young people because it makes serious themes seem less serious and more funnier.












"How would you improve Haribos if you could? Or if you wouldnt why?" For this question I recieved 6 responses and the answers I recieved was "I wouldnt because i like them" twice, more interesting shapes, more flavours, no i wouldnt but i would make another few packets of crazy things and add a inner jelly jelly sweet. Through these answers we can conclude that most people wouldn't change them.












In this question I asked "Out of the adverts I have shown you, which one did you prefer and was most memorable?" I got 6 responses from this question like all of the rest and the results I received was 50% said the Go Compare advert was the most memorable advert. This was probably because every advert they include an opera singing fat man who gets rather annoying after you've watched it a few times. This is a good tactic that Go Compare use to keep it in peoples minds. Secondly, the skittles advert got 33% of the votes because this makes people laugh and catches peoples attention. But finally, the Tic Tac advert only got 16% of the votes because it probably wasn't the most memorable just like compare the market and the Haribo advert. From this we can interpret that because the go compare advert was in some sense repetitive but it caught peoples attention because it was annoying it is easily remembered.

Task 4 Regulation

Regulation Of Advertising

The Regulation of advertisements is needed because if they were not assigned then there would be all kinds of inappropriate adverts on the television. For example if the advert was advertising the sale of tobacco products it could be shown on kids tv programmes and it might not be seen as a dangerous thing.

The role and purpose of ASA and Ofcom

To assign the rules and regulations of advertisement and make sure all adverts suit these guidelines. The areas of advertising that are a particular concern to ASA would be making sure all adverts are legal, honest, decent and truthful. ASA intervention has changed tobacco advertising since 1965 when cigarette advertising was banned on television (cigars and loose tobacco can continue to be advertised until 1990). 1975 introduced new rules for other types of cigarette advertising introduced along with pre vetting. In 2003 The tobacco advertising and promotion act 2002 came into force, prohibiting the advertising and promotion of tobacco products. It does not, however, cover ads for rolling papers or filters.

Ofcom- What Ofcom say about their purpose on their site.

Ofcom is the communications regulator. We regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate. We make sure that people in the UK get the best from their communications services and are protected from scams and sharp practices, while ensuring that competition can thrive. Ofcom operates under the Communications Act 2013. This detailed Act of Parliament spells out exactly what Ofcom should do – we can do no more or no less than is spelt out in the Act. The Act says that Ofcom’s general duties should be to further the interests of citizens and of consumers. Meeting these two duties is at the heart of everything we do. Ofcom is funded by fees from industry for regulating broadcasting and communications networks, and grant-in-aid from the Government. Accountable to Parliament, we are involved in advising and setting some of the more technical aspects of regulation, implementing and enforcing the law.

Main legal duties are to ensure:

• the UK has a wide range of electronic communications services, including high-speed services such as broadband;

• a wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests;

• television and radio services are provided by a range of different organisations;

• people who watch television and listen to the radio are protected from harmful or offensive material;

• people are protected from being treated unfairly in television and radio programmes, and from having their privacy invaded; and

• a universal postal service is provided in the UK – this means a six days a week, universally priced delivery and collection service across the country; and

• the radio spectrum (the airwaves used by everyone from taxi firms and boat owners, to mobile-phone companies and broadcasters) is used in the most effective way.

Code Rules

Harm and offence

Environmental problems

Racism

Filming of children and advertising of children

Scheduling ads at appropriate times 

Displaying ads in appropriate times

Misleading claims

Task 2 Audience Research

Create your free online surveys with SurveyMonkey , the world's leading questionnaire tool.

Market Research - Advert

• What happens in the advert?
• The form of the advert
• The style of the advert
• What shot types and camera movements it uses?
• What type of sound/music it uses?
• What makes it memorable?
• How it makes the product appealing
• Why it is suitable for the audience it is targeting
• Is there anything in the advert that doesn't seem appropriate?

The product we are advertising is: Haribos



In this advert for haribos the adults are speaking like children and acing childish. Describing the sweets as little toys and things. The form of this advert would be surrealism because it is unrealistic that these adults wouod be talking and acting like children the way they are in this video. The style of the advert is humour because it involves a lot of comedy aspects. Nothing about the advert is projected in a serious manner. What makes this a memorable advert is the unique theme that has been used, it is very original in the way thta there are no other adverts that use the same principles.




This advert involves a little girl dressed as a scientist doing a case study to see who can resist eating a haribo when it is left in front of them. All of the test subjects fail to do so and she says "this is proof that haribos are irresistible. The dad in the background then goes to steal a haribo and the girl says "greedy chops". The form of the advert is documentary because it uses facts. The style of the advert is comedy due to the funny nature of the video, it includes a lot of jokes. It uses a close up shots because it shows us the heart sweet. The mid shot is of the kids and the dad at the beginning and of all the singular interviews. The girl with the glasses and the scientist robes. It makes the product appealing because it makes you wanna try them as they're described as 'too good'. It is suitable for the audience it is targeting because it is very childish and sweet adverts mainly aim to attract children audiences or younger people. There isn't really anything inappropriate in the advert due to all being portrayed in a childish nature and the main audience is aimed to be young kids/teenagers then everything seems relevant.




In this advert it starts off with a young boy interrogating a man about eating all the fried egg sweets. He tells him to sign a confession that he did but the man scrunches the paper up and pretends to sneeze it out. The boy then says "tried to be nice, mum bring in detective mills". A small girl comes in and then says "sign the confession, look into my eyes". The man then says "alright ill sign the confession, i ate all the fried eggs". The form of the advert is anti-realist narrative because its something that wouldn't happen in real life. The style of the advert is surrealism because a kid wouldn't interrogate an adult in real life over some haribos and it is also humour because its rather funny when detective mills comes in and starts breaking down the man to confess. Some of the camera shots used in this are mainly mid shots and long shots of the whole room to get a full perspective of whats going on. No music is used apart from the haribo theme song at the end. What makes the advert memorable is the humour and distinctive theme of the entire advert. The way the haribos are portrayed in the advert is what makes them appealing. They swap the kids with the adults because it is aimed at children and adults, they're trying to insinuate that haribos are sweets for both the elderly and the young. Nothing really seems inappropriate.




In this advert the boy is walking a long with his parents and he says a pretty girl walking with her mates. They make eye contact as the girl puts a haribo tangfastic in her mouth and she starts pulling all these funny faces. The boy then says she's tangfastic but corrects himself by saying to his parents does anybody want a haribo tangfastic. He then eats one and also makes all the funny faces too. The form of the advert is anti realist narrative because the sweets do not make your face go all retarded. The style of the advert is humour because they make funny faces when eating the sweets. There are quite a few close up shots of the faces when they eat the sweets. It also includes some mid shots when all the family are standing together. There is no music used in this advert apart from the haribo theme song at the end. What makes this advert memorable is the funny faces that you see them pull when they eat a sweet, you would ask people "have you seen the new haribo advert with the funny faces in it?" The usage of humour in this advertisement is what makes it appealing because it makes you want to try it. Haribo usually swap te adults with the children to make it seem like adults are kids and they are aimed at people of all ages, but this one mainly uses kids. So maybe its aimed to more the younger side but i dont know for sure. There isnt really anything in the advert that seems inappropriate, everything relates to what they are trying to advertise.




In this advert it starts with a little girl speaking on the phone, meanwhile her mum is calling for help because she is being teased. The girl then says she has to go over the phone because 'theyre getting out of hand again'. She then walks in to her mum and dad fighting over a bag of haribos so she shouts at them and tells them off, saying theyre both not allowed sweets for a week like she is the parent. Then it finally ends with the mum saying stupid to the dad and then the dad poking his tongue out. The form of the advert is anti realist narrative like most of the other haribo adverts. The style of the advert would be humour and surrealism because of the comedic nature. In normal life the girl would not be telling off the adults for fighting over the sweets it would be the other way round which is what makes it unrealistic and this makes the advert funny to watch. The camera shots mainly include mid shots which is of the girl on the phone at the beginning, the man and woman fighting over the haribos, and then of them sitting on the sofa at the end. Once again like all other haribo adverts no proper music or sound is used apart from the haribo theme tune at the end which is what also makes it memorable. Other things that make this advert memorable would be the funny ending with the dad poking his tounge out at the mum. What makes the advert appealing is how the haribos are that good it makes even adults fight over them which is what we interpret. Once again like classic haribo advertising the audience is aimed to be both adults and children because they have swapped the kids with adults to appeal to both. Everything seems appropriate to fit in with the theme of it, nothing seems to be out of place.

Task 5 Types Of Research

Secondary Research

Seconday research is research that is carried out with already existing data. It uses materials as books, magazines, journals, newspapers amoung others. Secondary research is a method of collecting data that has already been gathered by some one else. It is a technique used when performing marketing research. It is a useful method as it allows the researcher to identify a new topic rather than one that has exhaustively been researched.

Primary Research

Primary research is research used to collect data for a specific task. Types of primary data collection methods include Personal Observation: The observation of the respondent by a trained observer or by electronic equipment (camera). The aim is to observe consumer responses and behaviour to a product or customer service.

Quantitive Research 

Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.

Qualitative Research

Qualitative research seeks to find insight into consumer behaviours. This method of research attempts to understand the 'why' behind a person's decision to act through methods such as in-depth interviews, focus groups and observational research. Additionally, qualitative research is supplemented through cutting edge fields like neuro-science.