Friday, 4 April 2014

Task 3 Target Audience Right Up

My first question on the survey was a basic opener, "Do you like Haribos?"
I used this question to see how many people actually like jelly sweets and who does not. I got 100% feedback from this question so everyone who took the questionnaire agreed they liked haribos. We can conclude from these results that haribos are very popular and a lot of people like them.













For this question I simply asked How often do you eat haribos? This was to get information about how much people at haribos whether its everyday, weekly, monthly or never. The majority of people must eat them on a weekly basis because like my previous question i got 100% feedback for the same answer. This shows us that haribos are consumed on a common basis and enjoyed by loads of people.

























On this question I asked "What is your favourite Haribo packet?" The possible answers that could've been given were Normal Starmix, Tangfastic, Supermix, Strawbs, Golden Bears and Other. The majority of people liked these three the most Normal Starmix, Tangfastic and Golden Bars. We can interpret from these results that these are the most popular ones that people enjoy and the others are not as popular.




















This question involved me asking what was peoples favourite Haribos. I gave people the chance to write their own answers. I got 6 responses and these include, the cherries, the cherries, cola bottles, gummy bear, the little jelly men and the fizzy crocs. As we can see the most common one that are peoples favourite are the cherries.




















When would you eat haribos? was the question i asked here. I also gave people the opportunity to answer this one themselves I got 6 responses which included "whenever im in the mood" twice, when im working, when sitting down, whenever I please and in lessons. From these results we can conclude that people prefer to eat Haribo's whenever theyre in the mood.






















In this queston I asked "how much do you spend on Haribos a month?" I got 6 responses which included 5 pounds was mentioned for half of them, 7 pounds was said twice and 6 pounds was only wrote once. From my results I could analyse that most people send around 5 pounds on average on Haribos. However overall the majority of people tend to spend betyween 5 pounds and 10 pounds a month on Haribos.



















"Whats you favourite Haribo advert?" I recieved back 5 answers and these results were the airport (x4) and when in the cinema and they speak like children. We can clearly see the airport fight wom the majority of the votes and we think this is because its very funny. Comedy catches peoples eye and makes the advert more memorable because they remember it making them laugh. Haribo use the role of swapping the kids and adults in their adverts to make the adults seem like the kids. Its an extremely effective way of making people remember the advert because it makes them laugh.









"What your favourite type of comedy?" I gave people the option to pick which ones they prefered out of black comedy, slapstick, cringe comedy, spoof, sitcom, surreal comedy and i dont like comedy. I got six answers and i got 100% feedback on the same one again which was black comedy. This is probably because in black comedy they use more serious subjects but turn them into jokes such as murder, illness and mortality, racism etc. So this is usually more funnier between young people because it makes serious themes seem less serious and more funnier.












"How would you improve Haribos if you could? Or if you wouldnt why?" For this question I recieved 6 responses and the answers I recieved was "I wouldnt because i like them" twice, more interesting shapes, more flavours, no i wouldnt but i would make another few packets of crazy things and add a inner jelly jelly sweet. Through these answers we can conclude that most people wouldn't change them.












In this question I asked "Out of the adverts I have shown you, which one did you prefer and was most memorable?" I got 6 responses from this question like all of the rest and the results I received was 50% said the Go Compare advert was the most memorable advert. This was probably because every advert they include an opera singing fat man who gets rather annoying after you've watched it a few times. This is a good tactic that Go Compare use to keep it in peoples minds. Secondly, the skittles advert got 33% of the votes because this makes people laugh and catches peoples attention. But finally, the Tic Tac advert only got 16% of the votes because it probably wasn't the most memorable just like compare the market and the Haribo advert. From this we can interpret that because the go compare advert was in some sense repetitive but it caught peoples attention because it was annoying it is easily remembered.