Secondary Research
Seconday research is research that is carried out with already existing data. It uses materials as books, magazines, journals, newspapers amoung others. Secondary research is a method of collecting data that has already been gathered by some one else. It is a technique used when performing marketing research. It is a useful method as it allows the researcher to identify a new topic rather than one that has exhaustively been researched.
Primary Research
Primary research is research used to collect data for a specific task. Types of primary data collection methods include Personal Observation: The observation of the respondent by a trained observer or by electronic equipment (camera). The aim is to observe consumer responses and behaviour to a product or customer service.
Quantitive Research
Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.
Qualitative Research
Qualitative research seeks to find insight into consumer behaviours. This method of research attempts to understand the 'why' behind a person's decision to act through methods such as in-depth interviews, focus groups and observational research. Additionally, qualitative research is supplemented through cutting edge fields like neuro-science.
